Every startup pitch is built on assumptions, about the market, users, and how the world will respond.Yet, many founders overlook just how critical these invisible foundations are. In this post, we dive into why assumptions matter more than you think, where founders often go wrong (hint: human psychology), and how you can stress-test your assumptions […]

In the startup world, we glorify hustle, long nights, relentless work, unwavering belief. But here’s the truth: no amount of time or energy guarantees success. The real skill? Recognizing when an idea isn’t working and having the courage to pivot or start fresh. Sometimes, your second idea fueled by lessons from the first, is the […]

Every investor has their own mental shortcuts for spotting real startup potential. One filter I’ve found surprisingly powerful?Does your product get better with more users? This simple question cuts through the noise, because startups aren’t just about growing fast. They’re about growing smarter, better, and stronger as they scale. If user growth doesn’t improve your product, you might have a great […]

In the vast history of the internet, some inventions are so deeply embedded in our daily lives that we hardly notice them anymore. The “INFINITE SCROLL” is one of them. Invented by Aza Raskin in 2006 while working at Humanized, infinite scroll fundamentally changed how we navigate digital content. Before it, the internet was structured […]